The core of the iMambo program is the Mambo Communications Manager (MCM), a server-side application that you use online much the same as a website.

There are three primary functions of the system:
A. The management of inquiries that come through your website.
B. The distribution of messages and literature using email.
C. The management of collateral and media files: Documents, pictures, presentations and videos.

The following is a cursory look at the basic functions of the system.

There are 6 main working areas of the program:
Queues, Media Centre, Email Center, Contacts, Setup and Reports.

QUEUES: The Queue section lists and manages inbound inquiries, usually a form submission from your website. The incoming messages are stored, tracked and managed here and can also be distributed throughout your organization through the Message Manager. Several queues can be setup. Search and archive features help in managing messages. All incoming messages are given a tracking number and message strings can be tracked.

EMAIL CENTER: Here you create and manage your mailing lists and send out mail. Import and export features are used for building lists. Lists are also automatically populated through form submissions such as a Newsletter subscritpion. The Send page allows you to post date a send. Pre-scripted messages, HTML message templates make it easy to manage your mailings. All your literature is also available for attachment delivery.

CONTACTS: Your master contact database is organized here. Records can be added or deleted, imported and exported. Contact records are automatically generated for every inquiry that comes into the system making list building from your website automatic. Email addresses are automatically verified and marked as valid or invalid. the system will not mail to an invalid record.

SETUP: This section handles the organization of your campaign setups, creating and modifying queues, forms and messages; uploading marketing literature; and creating custom data fields in the contact list, assigning customer service representatives and creating new message scripts; and managing signature files and content in the iMambo Player.

REPORTS: Your reports show activity on your account. messages in and out, subscribe status and mail to lists. Reports are by day, week, month and total to date. Graphs are automatically generated to give you a snapshot view of current activity.