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iMambo Networks
 Organizations that manage a sales channel can benefit from iMambo’s Marketing Network Program. It gives them a strategy to deliver their marketing messages directly through their channel to the end customer, and, provide the channel partner with a turnkey marketing program that drives responses and inquiries directly to the partner.
A Through-Channel Marketing Strategy
The iMambo networked model allows head office to distribute marketing information through the channel and thereby control the brand presentation, the message frequency and deliver a consistent marketing program to the entire channel.
In the network there is a Master Account (Head Office) and a Partner Account for each member of the sales channel. Each partner has a full functioning account that also has a relationship with the master account. This makes it possible for the master to manage and distribute marketing materials and messages that follow through the partner account directly to the partner’s clients and customers.
Each message is uniquely and personally branded as coming from the partner with their contact and followup information. It gives them a professionally presented, turnkey marketing program that keeps them in touch with their prospects and contacts. They are not required to manage the account but simply benefit from the inquiries and leads it will surely produce for them.
Benefits of the Network
Head Office
- Control over the brand and message through to the end customer.
- Frequency and consistency in channel programs.
- Collateral materials always up to date.
- The power of video marketing channel-wide.
- A valuable asset to channel partners. Less attrition, more sales.
Channel Partners
- A turnkey marketing program that is managed by head office.
- All communications to their customers are personalized.
- Inquiries and leads come directly back to the partner.
- Professional video presentations that sell for them.
- Consistent marketing strategy, more leads, more sales.
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