How to get started? Many organizations ask this question and we do have answers.

At Mambo we have experienced marketing, content and design professionals who can quickly optimize and focus your website and email marketing programs so that you get the most out of your marketing initiatives.

Our expertise focuses on two areas; the content, presentation and navigation of your website, and the design and effective deployment of your online marketing campaigns.

The Imperatives of Online Marketing
A properly designed online marketing program follows an on-going cycle to Communicate with your target market, Acquire new prospects, subscribers and customers, works to Retain them and constantly Promote to the market and expand your base.

Your Website is a passive medium. People have to go to, or search it out. So it's vitally important that it be easily found and that the content is compelling. Email marketing is pro-active and therefore a perfect complement to your website. The two should work well together to complete your online marketing effort.

The marketing imperatives outlined below (expressed here as objectives) are the fundamental elements for a successful online marketing initiative.

Our professional services help you achieve these key marketing objectives:
1. Be Found
It's mundane work but it's critical to optimize your website content so that it can easily be found through any major search portal. Achieving and maintaining a high search engine ranking is complex. We work with you to develop key word strategies and optimize your site content so that automated search engine spiders, search bots and crawlers will properly index your site.

"More than 86% of all people find out about other sites through search engines."
- Source: Georgia Institute of Technology

2. Be Clear
It is often difficult to clearly communicate the benefits and value of your own products and services because you're just too close to the subject. We provide messaging strategies and a third party, customer perspective point-of-view to develop positioning, images and messages that will quickly communicate, lead and motivate site visitors to interact with your organization.

3. Invite Inquiry and Capture Contact Information
Many sites get lots of visits but little results. We develop content and navigation strategies that encourage visitors to make inquiries and communicate their needs and interests to your organization. This is where relationship marketing begins.

4. Be responsive
Mambo's systems will ensure that you are responding professionally to all inquiries that come through your website or from an email campaign. How you respond is important. We can help to make sure that responses are professionally handled.

5. Keep in touch
Many campaigns concentrate on "Reach." Reaching out and connecting with as many people as possible. But "Frequency" is where real marketing results are found. We'll help you design your campaigns and your Mambo systems to make sure that you are constantly in contact with your target market over time so that you're top of mind when they are ready to buy.

Services Overview
Marketing Consulting

• Creative development and client consultations
• Branding and product positioning
• Messaging strategies
• Campaign development
• Copywriting

System Design

• Developing message management scenarios
• Implementing scenarios
• Message Templates

Programming

• CGI, Perl, Java and HTML. These and other programming languages may be used in order to implement program scenarios
• Setup: Queues, forms, response and delivery mechanisms, data management

GFX Design & Form Production

• HTML design of pages and forms
  Message designs

Account Administration

• Clerical and project management

Branding, Positioning and Content Development.
It's the same online as offline. Your image, your unique and valued benefits should ring through loud and clear capturing the interest of new visitors quickly. Content is critical too. Most people still use the Internet to research products and companies. Be sure that you provide what they're looking for and make it easy to access. We make your image sizzle and your message cut through.

Strategy and Campaign Design
What's your target? What's your message? What's your creative rationale and approach? What are the elements of your campaign? Email, banners, contests, subscriptions, literature distribution? There's a lot to think about. We can help you get started. We'll set up your first campaign and show you how to approach the development of future campaigns.

Newsletters, Bulletins and Tip Sheets
One of the most effective marketing tools online today is the unassuming newsletter. It works hard to keep you in touch with your customers and target market. Newsletters, Bulletins or Tip Sheets keep you in front of the customer and give you 'frequency' with them over time.

Mambo's systems let you easily manage and distribute newsletters and bulletins. The hard part is developing the content-writing thing. That's where most organizations fail. They get enthusiastic about doing a newsletter and manage to produce one or two, but then the initiative fizzles out because it's not easy coming up with good content month after month.

At Mambo we have writers and editors that know how to put together effective newsletters and on-going communications to provide your market with the kind of industry news and information they want. As the provider of that information you become the acknowledge expert. The expert usually gets the call when the customer finally has a need. It's about being there when they are ready to buy.

We can help you develop a regular newsletter or bulletin campaign. You provide some direction, we do the research, content development and copywriting.